The apprenticeship programme at Vocate completely transformed my career prospects. After just six months, I was applying skills that would have taken years to develop through traditional routes. My employer was so impressed with my contributions that they've already discussed progression opportunities for when I complete my qualification.
Marketing Executive Apprenticeship
Develop a senior marketing capability inside your business with a Level 4 Marketing Executive apprentice. This programme builds skills in campaign planning, analytics, brand communications and stakeholder management, equivalent to a first-year degree.
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Marketing Executive Apprenticeship
details of the course
Course Duration:
15 Months Plus End-Point Assessment (EPA: 3 months)
Qualification
Level 4 Apprenticeship
Delivery
Online, built around your working week
The Level 4 Marketing Executive apprenticeship suits businesses with a marketing function that needs developing, and individuals with some marketing experience who want to formalise and deepen their skills.
The Level 4 Marketing Executive apprenticeship is a 15-month programme, equivalent to a first-year undergraduate degree (HNC). Your apprentice works in your business throughout, building skills across campaign planning, integrated marketing, analytics and stakeholder management, then completes an End-Point Assessment, assessed by the Chartered Institute of Marketing.
Marketing Executives plan and deliver tactical campaigns against SMART objectives, manage marketing channels across digital and offline, produce copy and creative briefs, and collaborate with internal teams and external suppliers. They work with increasing autonomy and contribute directly to business strategy.
On completion, apprentices are eligible for Affiliate Membership of the CIM. The programme suits people with six months to two years of marketing experience, as well as new starters with relevant prior education. Vocate handles recruitment end to end.
Sign Up And Induction - Begin your Marketing Executive journey with a comprehensive induction.
The first step in your apprenticeship journey involves completing the application process, meeting with your employer and training provider, and attending orientation sessions. During this stage, we'll establish your Individual Learning Plan, assess your current skills and knowledge, and introduce you to the key tools and platforms you'll use throughout your apprenticeship. You'll also meet your dedicated tutor who will support you throughout your learning journey.
Learning And Development - Develop essential Marketing Executive skills through workplace practice and structured learning.
This is the main training phase of your apprenticeship, where you'll develop the essential knowledge, skills and behaviours required to become a successful Marketing Executive. You'll spend 80% of your time applying your learning in the workplace, supported by regular check ins and lessons from your tutors. The remaining 20% is dedicated to off-the-job training through online learning modules, workshops and practical assignments. You'll build a diverse portfolio of content while receiving ongoing feedback and support.
EPA Preparation And Gateway - Prepare thoroughly for your assessment with expert guidance and practice.
As you approach the end of your training, we'll focus on preparing you for your End-Point Assessment (EPA). This includes finalising your portfolio of evidence, practising presentation skills, and ensuring you're confident with all aspects of the assessment process. Your employer and training provider will work together to determine when you're ready to enter the Gateway—the point at which all training is complete and you're prepared to undertake your EPA.
End-Point Assessment And Graduation - Demonstrate your skills through assessment and celebrate your achievement.
The final stage is your End-Point Assessment, conducted by an independent assessment organisation. You'll complete a series of assessments depending on your apprenticeship programme, including two or more of the following: a project evaluation report, a presentation with Q&A, a professional discussion, a workplace project or on-site observations. Upon successful completion, you'll graduate with your Marketing Executive qualification. Your achievement opens doors to career progression and opportunities.
A Marketing Executive apprentice plans and runs campaigns, manages your marketing channels and produces copy and creative briefs, inside your team, from day one. Vocate recruits, vets and matches candidates. All training is delivered online and fits around your working week.
- CIM membership on completion: Apprentices are eligible for Affiliate Membership of the Chartered Institute of Marketing on completion.
- Campaign planning and delivery: Your apprentice plans and executes integrated campaigns against SMART objectives, managing timelines, budgets and supplier relationships.
- Full channel management: Digital, offline and social media. Coordinate campaigns across all your marketing channels from within the team.
- Copy and creative output: Produce briefs, write and proofread copy, and give confident presentations to internal and external stakeholders.
- Analytics and reporting: Build understanding of how marketing activities contribute to business objectives, with skills in measurement and reporting.
- Funded for all business sizes: Levy payers use their account; non-levy employers pay a small contribution. Contact us to find out what you’re eligible for.
- Recognised at Level 4: Equivalent to a first-year degree (HNC). Progression routes include Marketing Executive, Marketing Officer, Communications Specialist.